Introduction
We were asked to increase awareness for Playboy fragrances among men aged 16-24 in The Netherlands. Knowing that half a year ago the TV commercials aired, we build further on the concept of 'press to play'. Given the limited budget, there was no room for a cross media campaign.
As we wanted the target audience to really experience what Playboy
fragrances does for them (give them the confidence of a seductive playboy), we created an interactive online experience where you could literally step into the shoes of a real playboy and pick up the hottest single actress in the Netherlands, through a variety of playful choices and mini games.
Game URL www.nrg3.nl/playboygame