Need For Speed SHIFT Banner Tour

Introduction Electronic Arts' Need for Speed SHIFT is an adrenaline packed race game that promises players the true driver's experience and encourages them to Think Fast and Drive Faster.

In order to engage a wide target audience with the thrill of this game, we created the Need for Speed SHIFT Banner Tour: a series of interactive video banners that allow visitors of five different websites to battle each other in real time 1-on-1 races. To win the tournament, players had to finish all five races on all five websites.

Game URLs Judges, please use the links below to battle each other in realtime. In order to establish a multiplayer race, two players need to start a game within 10 seconds of each other.

www.insidegamer.nl
www.gamer.nl
www.formule1.nl
www.nusport.nl
www.autoweek.nl

Case movie

Campaign overview


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